The 9 Best Products in Color Of The Year: Viva Magenta

Pantone describes Viva Magenta, their official color of 2023, as “brave,” “fearless,”” joyous” and “optimistic.” It’s an “unconventional shade for an unconventional time,” as we sail into the great unknown of the present year.

As wild as the color is, it is meant to be grounded in nature, organic. In fact, the shade itself is derived from the cochineal beetle, which produces carmine dye, a dye used to color red tones naturally in textiles and foods. Also think big, beautiful flowers and colorful sunsets.

The best part about this color is that it looks good everywhere on everybody. Pair it with neutrals or earth tones for a refreshing pop of color or jewel tones for a spectrum of gorgeous warmth. Wear this shade on your lips, on your body or use it to decorate your house.

Here are just a few products to help you work Viva Magenta into your life for an exciting and strong 2023.

2. Kate Spade All Day Assorted Candies Pop Large Tote

We adore this smart, tailored tote to liven up everything from business casual to weekend jeans.

3. Pat McGrath MatteTrance Lipstick

Pair this bold lip with sleek hair and simple eyes for timeless chic.

4. Ella + Mila Heartbreaker Nail Polish

An all-over wash of color is classic, but this polish also looks elegant as the tip color on a modern French mani.

5. Quill JAM Paper Hardcover Lined Notebook

Since the color screams creativity, you’ll have no problem jotting down your best ideas in this cute little notebook.

6. Cariuma Oca Low Pantone Viva Magenta Sneakers

These official Pantone sneaks make quite a statement when paired with leisure wear and come in a variety of styles, both high and low tops in men’s and women’s sizes.

7. Teepublic Viva Magenta Phone Case

Snap this colorful case on your phone and never lose it again.

8. Gap Linen-Blend V-Neck Sweater

Gap has a whole line dedicated to the color of the moment and this soft V-neck sweater is one of our favorites.

9. Society6 Dots Pattern Viva Magenta Throw Pillow

Toss this graphic pillow on the couch for a spring ’23 update.

10. Happywall Viva Magenta Grunge Wallpaper

Not only does this deep magenta wallpaper add a colorful splash to an accent wall, but it’s textured, too, to make it even more interesting.

The 9 Best Products in Pantone's Color of the Year, Viva Magenta