If it has not yet grazed your social media FYPs, the Oura fitness ring is the latest and best wearable device for achieving fitness goals. Unlike somewhat loud Apple Watches or indiscreet Fitbits, the Oura ring provides a sleek, understated appearance that can easily complement any outfit. The Oura ring, as suggested in the name, is a metal ring with a minimal design meant to be worn around the index finger. It comes in a variety of metal finishes, including silver, black, gold and stealth from the OG Heritage design, or in its latest Horizon design, customers can select from silver, black, gold, stealth, brushed titanium or rose gold.
This smart ring company was developed in Finland in 2015, and the ring itself launched in 2017 at the Slush tech conference but did not start gaining popularity until the last couple of years. In 2024, the Oura ring has officially dominated social media and is giving smartwatches a run for their money.
Unlike other messaging in the fitness industry, Oura prioritizes “wellness, not burnout,” and is strongly rooted in Nordic wellness principles prioritizing balance. The ring, in doing so, tracks steps, sleep cycle, stress levels, body temperature and a variety of other health measurements for a more holistic understanding of your individual health needs. The ring is designed to make for the perfect comfortable fit while ensuring utmost accuracy in tracking.
In addition to purchasing the ring, users pay a five-dollar monthly subscription fee to the app, which houses all the tracking information alongside scores on sleep quality, activity levels, recovery time and many other insights to fine-tune your health to your needs. Its lightweight, easy fit, alongside its seven-day battery life, makes it easier to wear and use than smartwatch competitors. While these rings retail starting at around 300 dollars, the number of features, easy-to-wear style and tracking accuracy make this smart ring, the first of its kind for that matter, well worth the investment.