Calling all the fashionistas or fashion-curious, with a new year comes new predictions and insider looks at the styles expected to hit the runways and storefronts this year. Between the transition of the "clean girl aesthetic" to "mobster wife," a wide array of changes are set to shake up the world of makeup, fashion and overall aesthetics. On TikTok, there is already a popular casting aside of the clean, natural looks dominating 2023 in favor of the messy, unkempt look as seen with the character Venetia in "Saltburn" or the extravagant, cool look of mobster wives as seen in "The Sopranos." But aside from the trends picking up steam on social media, the world of high fashion and designers is also bringing in some old and a few fresh trends you'll want to keep an eye on.
Twists and Bows
Asymmetry and big bows are the name of the game this year. Between shirts tied in ornate ways to make them more visually exciting and extensive bows on dresses and blouses, adding dimension to otherwise basic pieces will be widespread and something to try out yourself. Experiment with tying simple dress shirts using this video, for example.
Florals and All Things Feminine
The divine feminine is back again to take over the runways and social media. Roses and floral patterns are not just something of the 1950s but are taking a modern look this year. In addition, the coquette trend, as seen on TikTok, is making a name for itself within the selection of pastel colors, lace fabrics and an overall adoption of girlhood looks redefined in adult clothing.
Millennial Pink
This iconic color, making its popular debut in the world of fashion in the 2010s, is making a comeback yet again. No longer the official “Girl Boss” color, this shade is regaining popularity as an after-effect of the “Barbie” movie and because it is objectively cute. According to the spring and summer runway collections for 2024, you can expect this color to make a loud appearance during the warmer months.
White on White on White
White is the new black this year, and there’s no more perfect color than one that signifies new beginnings and a clean slate. You can expect different off-whites and pure white gowns to dominate runways — because why say yes to just one dress?
Preppy: Polo Edition
While the old-money aesthetic is slowly cycling out of the trends this year, polo shirts are a remnant of this trend clinging to popularity. So, if you’re a huge fan of Ralph Lauren or that New England posh look, you don’t have to clear out your polos just yet. Or, stock up on some more because this one clothing article will be all the rage, whether you’re going for dark academia or to a yacht club.
Loud Fashion
Contrasting the in-vogue “quiet luxury” of 2023 is loud fashion — sequins, metallics and fabrics that clash to make noise as you walk around. On the runways for the 2024 collections, editors noted that the dresses in the clothing lines could be heard as models walked past with swooshes of fabrics and clanking of sequins. More than a visual statement, this year's fashion means entering rooms unapologetically loud.
The 90s Reimagined
Every year, a new decade comes back in style. As seen with the popularization of the blowout and “Rachel Green haircut” from "Friends" in 2023, this return to the 90s is only moving onward with momentum into 2024. And as seen on TikTok, the mobster wife trend as a nod to “The Sopranos” is also already in full swing in popularity.
Transparent Garments
In 2024, we’re bearing it all with daring, transparent moments. Whether a see-through shirt showing off some cheeky undergarments or an entirely see-through gown, this year is getting bold. And as seen with the move towards loud fashion, this is not a time to be shy about making a statement.