Get Ready For The 14 Coolest Toys From Toy Fair 2025

From the outside, it looks like Michael Scott’s World’s Best Boss Mug. Inside, it’s a full Dunder Mifflin Paper Company Polly Pocket with a conference room, Michael’s office, a break room and Pam’s desk. It even comes with mini figures and accessories like Kevin’s chili pot, Dwight’s beet and a Dundie award. Maybe don’t share this collectible with the kids, but keep it for yourself.

From the brand that brought us Hatchimals comes a fierce new twist. Out of this egg emerges your own personal dinosaur. Train, command and evolve your dino with every interaction, molding it to the dino of your dreams.

Part model kit, part action figure, Blokees are licensed, articulated collectibles that have grown a cult following on social media. Their Transformers line is perfect for young and old geeks alike. Easy to build and fun to pose and display, the Bumblebee figure is the latest to drop, available to pre-order.

This classic toy collab is over a half century in the making. The world’s favorite fashion doll is now ready for a bespoke modeling compound wardrobe. In addition to Play-Doh and a doll, play sets come with tools, molds and patterned Play-Doh sheets to give you everything you need for dresses, hair and accessories. The play sets will hit Target shelves in June 2025.

The problem with some fidget toys is that they click and clack together, creating distracting noise for everyone around you. Fidget silently and satisfyingly with Spek’s new silicone-covered magnets. Roll, pull apart and stack, silently, and get a nice palm massage as an added bonus.

The next best thing to a real kitten purring on your lap is this plushy version, designed to reduce stress while being deliciously huggable. Made to mimic the rhythmic purring of actual cats, it’s a great substitute when a real cat isn’t in the cards or just doesn’t enjoy snuggles.

If you’re the parent of a preschooler, you know they lose their minds over Bluey. Lego is launching a new line of Bluey building sets, five in all, from Bluey’s house to a Bluey beach vacation. Ranging from Duplo to regular Lego bricks, these sets are fun for parents too, just like the show.

Eye-catchingly colorful, this magnetic building set comes with a custom wing-flapping mechanism to bring your creations to life. From toucans to hummingbirds or whatever you can dream up, this 22-piece-set allows for a lot of possibilities, plus it’s great on the go.

The best-selling electronics kits now have a new angle with this spy-themed kit. Build motion detectors, voice changers, trip wires and more, all while learning the basics of circuitry.

Moms who grew up in the ‘80s will adore these retro dolls. Like a blast from the past, parents and kids can bond over Rainbow Brite, Strawberry Shortcake, My Buddy and Jem. These dolls aren’t priced for collecting either — remove these baddies from the box and play with them, too.

Your kid probably already loves playing with Magnatiles and now you can make it even better by adding track rails for racetracks, ramps and bridges. This kit is compatible with other Magnatiles sets for endless play.