Purchase or Pass: 8 Celebrity Brands Worth the Hype

Singer and actress Selena Gomez launched her cosmetics brand, Rare Beauty, in 2019 and has been met with praise ever since. From the focus on accessible packaging with containers that are easy to open with limited mobility to a large shade range to cover a wide variety of skin tones, Rare Beauty has set the bar for celebrity makeup brands. Not to mention, the products themselves are high-quality and favorites of many makeup lovers. Check it out!

After two years of development, actress Tracee Ellis Ross launched her haircare brand PATTERN in 2019, with everything from shampoos and conditioners to masks and styling tools. The brand focuses on providing the best care and support for coily and curly textured hair as well as empowering Black women to feel good in their natural styles. Check it out!

In 2016, Alicia Keys made a bold statement when she stepped out on red carpets without any makeup, and since then, she has kept her beauty routine minimal. With her love of the fresh-faced look, it made sense when Keys Soulcare was launched in late 2020 as Keys' skincare brand, inspired by her own skin journey and her interest in ancient beauty rituals. The brand consists of high-quality skincare, body oils, soothing candles and more products that combine meditative practices with self care. Check it out!

Actor Seth Rogen and screenwriter Evan Goldberg have teamed up again, this time with a 21+ lifestyle brand called Houseplant, perfect for anyone who loves their raunchy comedies but still wants their home to be tasteful. The products range from luxury ash trays, matches and lighters to hand-blown glass vases and vinyls full of music curated by Rogen and Goldberg. Check it out!

Actress Shay Mitchell has been known for her dreamy destination posts on social media (typically captioned #Shaycation) for years now, so it was only fitting when she released her passion project, BÉIS, a luggage and travel brand. This company is known for high-quality and trendy gear, including weekender bags, three sizes of suitcases, diaper bags and more, all designed with easy travel in mind. Check it out!

Looking to elevate your dining room? Check out SONA Home by Priyanka Chopra-Jonas, a brand of tableware inspired by her Indian heritage. The line features a sophisticated global collection of fine bone china, sumptuous linens and lustrous accessories to give your home vibrant and timeless details while seriously upgrade your dining experience. Perfect for anyone who loves to host or just wants to have a touch of lux at home! Check it out!

If you're in the market for feminine and timeless clothing, check out Draper James by Reese Witherspoon. This clothing brand was inspired by Witherspoon's grandparents (who are the company's namesake) and specifically, by her grandmother who embodied the Southern charm and beauty aesthetic. With lots of floral prints and preppy silhouettes, Draper James is perfect for any garden party or spring picnic you may have planned. Check it out!

Pop star Harry Styles released his own beauty brand in 2021, starting with a line of nail polishes and later extending into skincare, apparel and pigments. Pleasing is known for their funky-shaped packaging and retro-inspired graphics, creating an affordable yet luxurious experience for fans of the singer and beauty lovers in general. Check it out!